1253 spots livefrom $80/day
last minute media
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Questions

Everything people ask before they book — why the rates are what they are, what you actually get and what happens after. If yours isn't here, email us and we'll answer it.

The offer

Why is it this cheap?

A digital billboard runs whether it's sold or not. The screen is already built, already powered and already lit, so a week nobody books earns the operator nothing at all. Selling it late at a fraction of the rate card beats selling it for zero.

The percentage on each listing is measured against the screen owner's own published rate card (the price for booking that board properly, in advance). Same screens, same operators, same rotation the national brands are in.

What's the trade-off?

Choice and lead time. You're buying what's left rather than picking the perfect board six weeks out, so the screen you want may not be free the week you want it and the list changes as weeks sell. If you need a particular site on a particular date, for example a launch or an event with a fixed day, it's better to book it the traditional way and pay the rate card.

What you don't give up is the inventory itself. It's the same screens, the same share of the same loop and the same audience a full-price booking gets.

How do you get these rates?
We work directly with the screen owners, who release their unsold last-minute inventory to us and we pass that on. We buy across operators rather than for one of them, which is why you'll see screens from different networks in the same list and why we have no reason to steer you toward a particular board.
Who runs the screens?
The boards are owned and maintained by the screen owners themselves. We work with operators right across New Zealand. Our job is the booking, the artwork check and the paperwork, so you deal with one party instead of chasing media owners.

What you're buying

What am I actually buying?
Advertising time on a digital billboard. A large LED screen, not a printed poster. Nothing is pasted up and nothing is printed, so there are no production costs and your ad can change without touching the site. What you buy is a share of the screen's rotation for a full week: your ad takes its turn alongside the others, around the clock.
If I drive past my billboard, will I see my ad?
Yes, if you give it a minute. These are digital screens, so ads take turns in a rotation rather than sitting there permanently. A typical board gives you around a 15% share of screen time, day and night. It's a rotation, not a fixed schedule, so the gap between plays varies.
Where do the audience numbers come from?
The screen owner. Every board has a site card with estimated weekly impressions and reach, worked out from traffic and pedestrian counts past that location and those are the figures we publish. They are estimates of opportunity to see, not a count of people who looked. Treat them as a way to compare one screen against another rather than a guaranteed audience.
What does a digital billboard cost in New Zealand?
There's no national rate. It moves with the location, the screen size, the traffic past it, the audience and how close you are to the week. Booked properly in advance, you pay the screen owner's published rate card. Everything on this site is priced per week, Monday to Sunday, in New Zealand dollars, excluding GST.
Is a billboard worth it for a small or local business?
Often more than it is for a national brand, because you don't need to reach everyone — you need the people already driving past. A board on the road your customers use every day can do more for a new store, a sale, an event, a development or a hiring push than a scattered campaign costing several times as much.

Booking and payment

How quickly can I go live?
Weeks run Monday to Sunday, so the soonest start is the next Monday still showing availability. Pick your week and we hold it free for 24 hours while we confirm the space with the screen owner; nothing is final until they do and if it has gone you aren't charged. We need final artwork a few days before the Monday so it can be loaded. If you already have a file that meets spec, going live this coming week is realistic.
When do you actually charge me?
Not until the space is confirmed. Placing a booking authorises your card for the total without taking anything; we capture the payment only once the screen owner has confirmed the week is yours. Your bank will show the authorisation as a pending charge. The same thing hotels and rental cars do. If the week has gone in the meantime, the authorisation is released and you pay nothing; banks can take a few business days to drop the pending line from your statement. Holding a spot beforehand is free and commits you to nothing at all.
Can I buy just one day, or a couple of hours?
Inventory here is sold in full weeks, Monday to Sunday. That's how the screen owner releases it and it's better for you: outdoor advertising works on repetition, and one day rarely gives the same person enough chances to see it.
Can a campaign start or finish mid-week?
Sometimes, yes. But it's an arrangement that needs agreement from the screen owner. If your dates don't fit — a launch mid-week, an event that finishes on the Thursday — ask us. We put it to the screen owner, and it only goes ahead once they've approved it. A part-week typically costs more per day than the same days inside a full week, so we come back to you with a firm price before anything is committed. Nothing is charged while we're finding out.
Can I book several weeks, or several screens?
Both. Multiple weeks on one screen: select them all on the listing and they go through as a single booking. Multiple screens: add each one to your plan and check out once — prices are worked out per screen and per week, so you can see what each part costs before you commit.

Artwork

I don't have an ad. Can I still book?
Yes. Bring artwork if you have it and we'll check it against the screen's spec for free. If you don't, we'll resize what you've already got from $150, or design something from scratch from $450. We quote the exact figure once we've seen what's needed. Either way we won't let a badly-sized file go to air.
Can I change the ad once it's running?
Yes, as often as you like, at no extra charge. Nothing is printed or pasted up, so a new ad is a file swap rather than a reprint and a crew. Send us the replacement, we check it against the same spec, and it goes up in place of the old one. If you are planning a creative swap mid campaign then we need all the creative before your booking begins.
What should the ad actually say?
Less than you think. Drivers get a couple of seconds, so the rule of thumb is about ten words in total: a headline of five or so, your name, and one way to find you — a website or a phone number, not both. One idea, one image, bold type with strong contrast against the background, and a logo people recognise. If it can't be understood in five seconds it won't work. Everything also has to meet the Advertising Standards Authority codes and the screen owner's own content rules. We check both, and we'll flag anything that won't read before it runs.

After it runs

How do I know it actually ran?
After your campaign finishes we send a report with the numbers: delivered impressions, unique reach, average frequency, how many times your ad played and your effective CPM.
What if the screen breaks, or my ad doesn't run?
Delivery is measured per screen, per week: your week counts as delivered at 90% or more of the scheduled plays. Below that we arrange a make-good— equivalent time on the same screen or a comparable one — or refund the affected portion if that isn't practical. Since we buy the space rather than own the screens, what form the make-good takes is settled between us and the screen owner. Between 90% and 100% there's no adjustment. The exception is artwork: if yours arrives late or off-spec, that time isn't recoverable.
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