−89%Cost per 1,000 views is the weekly rate over LUMO's published audience figure for this board, ex-GST. It counts views, not people — one person passing five times is five of them.
Book several screens as one plan and the multi-week discount counts every screen-week together.
Choose the week or weeks you want above. Each one is priced on its own — the price you see is the price you pay, nothing is added later.
Send your details and we hold the board free for 24 hours. Add your artwork (or brief us) and we handle the booking with the screen owner.
Your ad goes into the rotation from the Monday your week starts and your business is up in lights.
A digital billboard runs whether it's sold or not. The screen is already built, already powered and already lit, so a week nobody books earns the operator nothing at all. Selling it late at a fraction of the rate card beats selling it for zero.
The percentage on each listing is measured against the screen owner's own published rate card (the price for booking that board properly, in advance). Same screens, same operators, same rotation the national brands are in.
Choice and lead time. You're buying what's left rather than picking the perfect board six weeks out, so the screen you want may not be free the week you want it and the list changes as weeks sell. If you need a particular site on a particular date, for example a launch or an event with a fixed day, it's better to book it the traditional way and pay the rate card.
What you don't give up is the inventory itself. It's the same screens, the same share of the same loop and the same audience a full-price booking gets.
See all questions → or read how it works, including pricing and creative specs.